About Me

Hello, my name is Ilya.

I have started my career in digital marketing in 2011.

Few years later I have decided to deepen my knowledge in web analytics in conjunction with marketing.

Since 2019 I am working at METRO Markets as Marketing and Web Analytics lead.

What are my areas of expertise?

• web tracking (implementation, audit, tracking plan)

• data analytics with focus on marketing (attribution, effectiveness)

• digital media planning (how much media is needed to achieve goals)

I had an opportunity to work with the clients within the following areas:

e-commerce, b2b, retail, auto, finance, telecom, FMCG, travel, pharmaceuticals, gaming, real estate