GA4 BigQuery - Complete Query Guide

Master GA4 data analysis with 22 essential queries

Welcome to GA4 BigQuery Mastery

This comprehensive guide provides 22 production-ready SQL queries for analyzing GA4 data in BigQuery. Each query is battle-tested and includes real-world use cases, key insights, and advanced tips.

🎯What You'll Learn

▸Core Analysis (Queries 1-7): Essential metrics every GA4 analyst needs

▸Marketing Mix Modeling (Queries 8-14): Channel performance and attribution

▸Incrementality Testing (Queries 15-22): Measure true marketing impact

Ready to dive in?