What GA4 setup really means?
Configuring the basics – Installing the tracking code, setting up your data streams, and making sure every page on your site is being tracked.
Defining what matters – Not every click is important. I identify your key business moments (purchases, sign-ups, downloads, form submissions) and make sure GA4 captures them properly.
Building useful reports – GA4's default reports are generic. I can customise dashboards in Looker Data Studio to show the metrics you actually care about—the ones that help you make decisions.
Connecting your tools – Link GA4 to Google Ads, Search Console, and BigQuery so your data works together instead of living in silos.
Why start with a proper setup?
I observe GA4 implementations that have been "working" for months. Here are the most common 'issues':
- Key conversions weren't being tracked
- E-commerce revenue was only partially captured
- Missing or wrong dimensions / metrics
What You walk away with?
A GA4 property that actually tells you:
- Where your valuable traffic comes from
- What people do on your site
- Which marketing channels drive results
- Where people drop off (and why)
Plus documentation so your team knows how everything works. No black boxes.